PERSONALITY in Photography?
The article "10 thing an art director looks for in a photographer": Don't you just "Press the Button?"
It's so appropriate that the first item on this article is PERSONALITY - it is probably equal in importance to your portfolio as it gets you the reactions / emotions you need out of your subject and makes you a pleasure to work with!
Notice also that in the movie making industry, the "lead photographer" is not the one taking photos only (of course, as this is a motion picture) but the lead in LIGHTING.
Photographers are by literal definition writers of light.
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