Fashion vs Wedding Shoots
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Shooting fashion has some very strong parallels to shooting weddings; it involves a variety of skills to deliver strong results. I experienced this first hand with 2 events: Samsung’s Fashion Steps Out and Audi Fashion week.
Weddings require you to have knowledge with poses, have quick reactions to notice “moments” and the ability to engage your subjects to relax them… very similar, it seems, to shooting a fashion event.
As you meet and greet – some light conversation and interaction will relax the subject and avoid the “dead-pan” look. Of course, some of your subjects are very natural at striking a pose… but let’s face it, how many portraits session do we get that are “natural lookers”; it’s our role to help people look their best!
Making images of the actual show is a different matter all together. I found, it is all about preparation:
Back-stage: as MUAs, hair stylists, program managers, designers etc are all ‘getting it right’ on the models, it can be very chaotic. The first and most important thing is do not get in the way. Here is where being invisible and having the ability to capture moments comes in to play – I would imagine street photographers have tremendous insight here. Look around, shoot quietly and always have a smile on!
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